delicious discourse


Posted in whim by delicious:discourse on March 3, 2008

Every Sunday morning somehow I end up at yoga. I always wake up thinking there is no way I am going to make it, and I always find myself sitting on my green yoga mat, cross legged, when the clock strikes 10:30am. Yoga is a challenge, one not always met with enthusiasm, but one that never fails to gets the better of me as I walk away from a practice. It is a great way to start the end of a weekend and prepare for the week ahead. I like to think it helps keep me sane just a little bit longer in this crazy crazy world. Today my yoga instructor, Zoe, brought to class some thoughts she had been thinking about in her own practice, word association, how you describe something can change the way you think about it. She started by explaining her association with the word feast—a plate piled high of veggies and grains with another plate towering with cheese, fruits, and nuts–all food substances not too far removed from from the earth. A Snickers commercial came on the radio on her drive to class, which was a clip from new FEAST campaign, “Snickers, Feast” or “Embark on a feast worthy journey”. Could this also mean that a Snickers takes you on a “journey” that always leaves you wanting more??? Freudian slip??? I think not.

Word association and how we each describe certain emotions, situations, activities, and objects is curious to look at across the board, but for me, particularly towards food. A Snickers is not a feast, it has never been one, nor will it ever be as feast, or even included in a feast. Lets take a look at the ingredients that make up a Snickers: milk chocolate(sugar, cocoa butter, cocolate, skim milk, lactose, milkfat, oylecithin, artificial flavor) peanuts, corn syrup, sugar, skim milk, butter, milkfat, partially hydrogenated soybean oil, lactose, salt, egg whites and artificial flavor. Sound tasty? When you break it down it is not so tempting now, is it?

A feast is always to be something special, something out of the everyday, celebrating or honoring a person, event, thing, idea, usually lasting for a lengthy period of time (more than your average meal). A feast is not only a thing of taste, but a visual experience as well. For many, feast has a religious affiliation because of certain times of year one may fast and then feast, or simply feast. A feast is as much about the people you share it with as it is about the food you eat. A Snickers could not be more unlike a feast as it has traditionally been defined. Visually, it is a little brown block, that takes about two seconds to eat, and you most likely eat it alone in your car or in front of the TV. Where is the feast?????

This got me thinking about other words we use to describe food that have been marketed away from their meaning. Some that come to mind are healthy, organic, meal, even the word food. Just by looking at the current associations of these words one can see how far we have gone astray. The question now is how do we get back?


Feast or feast?


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